It doesn’t take a business genius to figure out that a dealer can’t survive on just one product. Especially a low-volume three-door mini car. It is a good thing then for Fiat that a lot of $1 million + Fiat Studios were financed by large dealers. These dealers have been complaining about lack of new product. The Abarth (and Alfa Romeos, eventually) is coming but it is clear they need more than that. Chief Executive Sergio Marchionne is throwing them a bone with a new model geared
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